PROCESO — WEEKLY NEWS BULLETINEL SALVADOR, C.A.

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Proceso 1027
Diciembre 4, 2002
ISSN 0259-9864
 
 

INDEX




Editorial: The Sports Games as a Propaganda Strategy

Politics: The electoral uncertainty in ARENA

Economy: The Free Trade Agreements and the local productive capacities

 
 
Editorial


The Sports Games as a Propaganda Strategy

 

It is not necessary to make a great effort to realize why ARENA’s administration paid $1.8 million to an international television network to broadcast a few hours of the regional sports games. The normal procedure is that the television networks pay the organizers of the event for the rights to broadcast the games. The Salvadoran government paid for a propaganda strategy, and now it has one more debt in its hands. Those who are responsible for this are not ashamed enough to hide what they did, and they admit that the objective is to “sell” the image of ARENA’s country along with the sports games. These regional games offer, in fact, a unique opportunity.

The money to do this was obtained through a loan -the contributors will have to pay for it for several years-, and it has to be considered as an enormous investment to build a stage to sell the image of both the country and the government to the world. Inside the country, a second rate nationalism is exalted, and the people claim for a national unity. There is no doubt that the stage has been built with dedication. The organizers even included a prince, who gave a touch of magic to the inauguration of the event. However, this means that the regional games and that the effort of the athletes are being used with many other purposes. They were used to present an attractive image of the country and its government, to hide the misery of the everyday-life that most of the Salvadoran population lives. The sports games were, most of all, a propaganda strategy.

If ARENA’s government were truly interested in sports, such as its leaders constantly repeat in their discourses, and if the President has enough time to enjoy the sports events mixed with the audiences while he forgets about a social conflict of great proportions, then the investment in this activity, the attention to the youth, and the access to all kinds of sports events would be permanently available for everyone. There are plenty of athletes who prepared themselves for the competitions with very little support from the government. The triumph of these athletes is the result of their own effort.

This considerable investment, which goes beyond the possibilities of the country, does not reflect a compromise with the sports events, but the interest to make a presidential propaganda. Those responsible for the propaganda understood that these regional competitions were an excellent platform to project a positive image inside and outside the country. We have to see -national prides aside- that the Salvadoran athletes who compete in those luxurious sports facilities belong to an elite. Most of the Salvadoran young people do not have the possibilities of practicing sports, and it seems they will not have that opportunity in the immediate future. This event will not bring a governmental compromise to promote sports in all of the levels and in all of the communities. It seems that the government will hand the administration of those sports facilities –which were built with public funds-to a number of private companies.

The exclusive broadcasting rights of some of the competitions were granted to an international network, and this action questioned the freedom of information. Is the press and the rest of the media as free as some people think? The declarations and the angry protests of the owners of some of the most important national networks question this issue. It all depends on the case. Therefore, there are restrictions. When the access to the games was denied to some of the national news media, the reporters claimed for their rights, but they were threatened with calling the police; one of the guards even showed his gun to them.

The message was clear: The rule of the guns prevails. If the political opposition were to cause such a problem, the news media would immediately tell the population about it with the news on the cover of the papers. However, the reporters did not make a scandal this time. The notes were written in a moderate tone, and the extension of the published information was rather short. The incident was actually made public because one of the news media companies (one of those that were affected by this problem) insisted on demanding its rights until the access to the event was finally granted to it -by a presidential order-, but with certain restrictions.

The Executive power is directly responsible for what happened, and, therefore, that is a forbidden territory for the news media. To make this issue more public than it already was would have shadowed the regional games, and the press seemed to be astonished by such an event. A public asset was handed to a number of private companies, and to criticize this fact would have unleashed a number of doubts when, according to the official criterion, a solid national unity should exist. Since the restriction imposed by the exclusive transmission of the games did not affect the news media that much, such restrictions are irrelevant. Not even those news media that were affected by this problem defended its principles; their members just forgot and smiled about it, satisfied with the presidential order. There have not been any discourses about the freedom that was denied, and those who own the local networks and papers did not protest before the international associations of the news media this time.

What about the European royalty and the ethical principles of the Salvadoran press? His Royal Highness of Monaco is a Prince who will inherit a territory where there are plenty of casinos. The casinos are one of the most productive business companies at Monaco, and, in fact, the family of Prince Albert is one of the leading shareholders of the Casino of Monaco. He was the personality who gave charisma to the inauguration of the games. He replaced the president of the Olympic Committee, who was not admitted in the presidential box. The Prince witnessed how the athletes took an oath of allegiance to the games, and he advised them to have a clean performance. If the national press actually had solid principles, it would have rejected that presence with the same energy that it criticizes the Salvadoran casinos. Perhaps that glamour of royalty blurred the mind of the reporters, or perhaps the Casino of Monaco is very different from the Salvadoran Casino, or probably people can actually play and bet there, but they cannot do that here.

G

 

Politics


The electoral uncertainty in ARENA

 

Time is running and ARENA is still getting ready for the next elections. Initially, November 15th was the last day to present the definitive list of candidates. However, almost one month later, there are no news about those designated as candidates for the Congress who will represent ARENA. This party has not revealed the identity of some of those candidates who will represent ARENA in the different counties. What is going on? Francisco Bertrand, the Ideology Vice-president of ARENA is taking it easy. He stated, after an interview with La Prensa Gráfica, that the COENA “will use all the time that might be necessary, because we have until January 15th of 2003 to register the candidates at the Supreme Electoral Tribunal; however our compromise is to do this as soon as possible”.

To judge by the former declarations, we could think that the official party is walking, with no rush, towards the March elections. In fact, the news media do not seem to keep a record of any anomalous procedures inside ARENA, or about anything that could show an internal discontent. On the contrary, their anti-seismic antennas inside the party are especially focused on what happens with the opposition, eternally consumed by its internal disputes.

Nevertheless, it is difficult to accept that everything is going exceptionally well at ARENA. In the first place, because it lives, as all of the national political parties, an important period in which they will choose all of the candidates that will represent ARENA in the next elections. This moment unleashes certain internal movements, which reveal the different opinions that the fractions have about the way they deal with the society’s problems, and about who are the most qualified candidates to absorb such responsibilities.

On the other hand, experience obliges us to consider the way ARENA usually deals with the designation of its candidates. Three years ago, there were plenty of desertions from the official party. And after the results of the elections of 2000 were revealed, many sympathizers and followers blamed those who direct the course of ARENA for the poor results. In fact, they questioned the not too democratic procedures that were followed when it came to designate the candidates. Some people started to talk about the need to incorporate a vote as a mechanism to resolve the problem of the designation of the party’s leaders and the candidates who run for public positions.

It would also be convenient to examine the declarations of Bertrand Galindo about the internal process that ARENA follows to designate the candidates for the next elections. In the aforementioned interview, he admits that the party faces a problem “...the damaged image of the Legislative Assembly. The way to correct it is to offer the personalities who can lead the citizens to believe that the future of the Legislative Assembly is changing”. It is possible to formulate many interpretations from these declarations. Therefore, it is necessary to wonder about the actual reasons for the discredit of the Legislative Assembly without forgetting that this issue is not as simple as the ARENA leader seems to believe.

If Bertrand believes that to resolve the image problem of the Legislative Assembly it is necessary to reveal the names of the candidates, that means that the lucid personalities of the ARENA party will have to design a strategy in order to face the possible and the legitimate resistance of those who have the power in their hands. It is also necessary to realize that some of the members of ARENA will not stop using their influences to keep their share of power in their hands. Therefore, it is possible to suspect about certain negotiations going on inside ARENA, and probably a rearrangement process because of the designation of the candidates who will run for the Congress.
ARENA is taking a long time to reveal the names of the candidates because its internal negotiations have not come to an end. In other words, this happens because none of the groups has been able to clearly impose itself in this process. This is not about -as Bertrand intends the people to believe- the difficulty to define the profile of the candidates, the difficulty to include the requirements of the citizens, or the difficulty to understand the situation that will have to be resolved. These explanations, happily accepted by some people, do not say much about the actual dispute inside the official party when it comes to designate the candidates that will run for the Congress.

The right-wing press is not including much information about the candidates who will represent ARENA during the next elections. That is an unmistakable sign about an authoritarian attitude that keeps ruling as it did in its heyday. This party does not reward the internal dissidence; most of its members are not allowed to talk about their differences. That is why the present congressmen, despite the risk of not being reelected, they do not dare to speak bout their disagreements with the leaders of the party. It is clear that they can use the example of the former founders, who dared to speak about the forbidden issues and who are presently either out of the party or condemned to live in ostracism.

Those who abandon the way that the ARENA leaders command to follow, and those who do not have the means to survive outside the party, undertake a very serious risk to survive politically. Probably none of the congressmen –who are between the eyes of Bertrand- is willing to run that risk. In fact, one of the characteristics of the present members of the legislature is that they do not belong to the business elite. Differently from those who run the destiny of the party, most of the congressmen only have their professional careers. The members of ARENA who have a lower status cannot expect anything good if they become the enemies of these business elite.

That is why they tolerate, without raising their heads, the critics, the reproaches, the severe accusations made by Bertrand: their incapacity to build a positive image for the Assembly during this legislative period. It is necessary to remember that the present ARENA congressmen have made very controversial decisions that were sponsored by the business elite. They fundamentally managed to keep, along this legislature, the support of the PCN -with the exception of the Decree 1024 (the posture of the PCN was motivated by their interest in the elections, and not exactly by their compromise with the health of the Salvadorans)-.

Ultimately, it can be said that a few months away from the elections, the uncertainty remains inside ARENA. No one knows the names of those who will be chosen to represent the vindications and the interests of the businessmen in the new legislature. What is also important is that the present leaders of ARENA should act accordingly to the circumstances, so that they can avoid the internal disputes.

G

 

Economy


The Free Trade Agreements and the local productive capacities

 

Ever since George W. Bush announced the possibility of a free trade agreement (TLC, in Spanish) with the countries of the Central American area, the governments revealed that they are extremely interested to participate in that process. After the initial euphoria, now they are integrating negotiation teams to define the necessary procedures to reach, as soon as possible, a first agreement.

In the case of El Salvador, the expectations are higher, since this is the Central American Country that has put more emphasis on the signature of a free trade agreement. In this context, different agreements have been signed with Panama, the Dominican Republic, Chile, and Mexico, and different results have been achieved. In the case of the agreement with the Dominican Republic, the governmental propaganda sustains that now it is easier for the Salvadoran products to penetrate in that country. The propaganda also indicates that the importations grew larger than the exportations.

However, even in a hypothetical situation, in which El Salvador were able to take advantage from the free trade agreements -to increase the volume of the exportations and reduce the level of the importations-, the truth is that this would bring, as a counterpart, the displacement of a portion of the domestic production from another country. The free trade cannot guarantee the benefit for all of those involved in it; that is, some sectors or countries are unavoidably harmed.

It would be important to remember how the Central American Common Market (MERCOMUN, in Spanish) -formed by the Central American countries with the exception of Panama and Belize during the sixties- generated very different results from country to country. Those countries with more of a relative development, such as Guatemala, Costa Rica, and El Salvador were able to penetrate into the markets that had a smaller relative development, such as Honduras and Nicaragua. In the end, the conflicts that surrounded the inequitable distribution of the benefits and the poor effectiveness of the compensation chamber that intended to redistribute them, were the elements that contributed with the failure of the MERCOMUN.

Therefore, no negotiation should ignore this reality, or intend the people to believe that the sustainable development of a country is assured by the simple negotiation of the Free Trade Agreements. In the same way, none of the serious strategies that can promote a sustainable development can deny that the expansion of the external commerce and the commercial openness are the elements that must be used in the most productive way.

The Salvadoran government has adopted a dogmatic posture. It understands the free trade agreement as an objective per se, and not as a tool to reach higher dimensions of development. This is the first perspective under which the negotiation process with the United States is being handled -and with any other country that could be interested-overlooking some important considerations about the capacity of the country to handle the commercial openness successfully. This is a especially delicate matter when it comes to consider the tendencies of the external sectors and the relatively low activity of the productive sectors, which are reflected in the basic economic indicators of the balance of trade, and in the composition of the GNP.

During the nineties, and in the context of an accelerated tax exemption process, El Salvador witnessed the deficit of its trade of balance grow steadily, for 2001 it reached $2,162 million. In order to illustrate the accelerated growth of this deficit, it would be convenient to mention that in 1999 the deficit of the balance of trade reached $1,584 million. This means that between 1999 and 2001 the deficit grew by $578 million, that is by 36.5%.

This behavior also suggests that the global offer has an imported component that expands itself practically every year. It replaces the national production or, in the best of the cases, it covers the new added demand, which emerges from the expansion of the consumption levels and could be covered with the domestic production.

Therefore, it should not seem odd if by examining the composition of the GNP it is discovered that the productive sectors keep a low profile or that they have reduced their participation. This is the case of the agricultural sector, which contracts itself every year (for 2001 it only generated a 11.8% of the total GNP). On the other hand, the manufacturing industry keeps its participation levels between 22% and 23%, which, although they might be considered respectable percentages, they hide the fact that a considerable amount of the impulse is generated by the activity of the textile maquila and not because of the domestic industry.

This issue is also reflected in the composition of the exportations of 2001: 57.6% belonged to the textile maquila; 35% were non-traditional exportations, and only a 7.4% came from the traditional sectors. This means that the domestic productive base is only producing a 42.4% of the total amount of exportations, while the rest depends on the foreign investment that flows depending on the commercial privileges granted by The United States. For example, the textile maquila has expanded its operations only because the American government grants a preferential access for the clothing items manufactured in any of the countries of the Caribbean Basin.

The interest for a free trade agreement with The United States responds –in part- to the confirmation that a preferential access to that market turns into an attractive feature for the foreign investments. However, it seems that this vision is not actually considering that the sustainability of the economic growth and that the increase of the welfare levels not only depend on the foreign investment, but also depend on the added value that the privileged activities generate.

Without the intention to deny the importance of the maquila as a source of industrial employment opportunities, it must be considered at all times that the kind of employment that it generates is poorly remunerated. The wages barely reach the minimum legal salary levels, and that those employment opportunities are absolutely not a viable option to guarantee that those employed at the maquila industry will receive an income that goes beyond the poverty line. That is why to intend to negotiate a free trade agreement without a higher level of accumulation of the productive capacities, and specially the accumulation of the human resources, means that the process of a free trade agreement will start with a disadvantage. Even if the access to the markets is opened, we will not be able to take much advantage from it if we do not count with an adequate productive apparatus to face the challenge, and this is the case of El Salvador.

The support to the agricultural diversification and to the industrial conversion was conceived during the early nineties as a desirable objective for the government. However, little by little, this idea lost its importance, and to this date the results are not relevant in this area, such as the composition of the GNP and the level of exportations reveal. The possibility that the free trade agreements actually work, obliges us to think about the strategies that could strengthen the local productive capacity, and generate a synergy between the process of the commercial openness and the promotion of a sustainable development. In the end, as it was mentioned earlier in this article, the commercial openness is not an objective per se.

G

 

 
 
 


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